The best agencies are thought leaders for their clients, providing strategic guidance to lead clients into the future. And the future is Data Inspired Storytelling.
The opportunity right now for agencies is to challenge themselves to change their organizations to become masters of real-time predictive analytics. The goal is to become leaders for their clients; to help their clients navigate the glut of data available and unlock creativity through consumer insights.
Video data is an amazing source of audience intelligence — the time spent viewing social videos is what makes this data so valuable and predictive. But humans cannot possibly make sense of the massive amounts of data available from today's social video consumption. That's where AI can help.